MARKETING AUTOMATION
Set up trigger-based emails and customer journeys that run on autopilot
AcelleMail's automation engine lets you create sophisticated email workflows triggered by subscriber actions, time delays, and conditional logic — all running on your own server with no sending limits.
Get Started
Self-hosted automation, your way
No rate limits, no per-email fees, no third-party data sharing. Your server, your data, your rules.
send as many automated emails as your server can handle
subscriber data never leaves your server
with automated emails vs. one-off campaigns
open, click, subscribe, date-based, custom field, and API triggers
Welcome new subscribers with automated series
Trigger a multi-step welcome sequence the moment someone subscribes. Introduce your brand, deliver lead magnets, and nurture new contacts into engaged customers — all without lifting a finger.
Trigger emails based on subscriber behavior
Build automated flows that fire when subscribers open an email, click a link, join a list, or match a custom field condition. Combine event triggers with time-based delays and conditional splits to create journeys that respond to how each person interacts with your emails.
Connect any SMTP or sending service
Route your automated emails through Amazon SES, SendGrid, SparkPost, Mailgun, or any SMTP server. AcelleMail handles the automation logic while your preferred delivery service handles the sending.
Explore sending services →
“Switching to AcelleMail cut our email costs by 90%. We send 500K automated emails per month through Amazon SES at a fraction of what we paid for hosted platforms.”
Build drip campaigns that nurture leads over time
Design multi-step drip sequences with precise time delays between each email. Educate prospects, onboard new users, or run course-style email sequences that deliver the right content at the right time — automatically.
Explore automation features →
What's new in AcelleMail?
Discover the latest automation features, sending service integrations, and platform improvements. AcelleMail is open-source and actively developed — new capabilities ship regularly.
Check out what's new →Frequently Asked Questions
Yes. AcelleMail includes a full automation engine that lets you create trigger-based email workflows. You can set up welcome series, re-engagement campaigns, birthday emails, drip sequences, and more — all running on your own server with no per-email fees.
AcelleMail supports multiple trigger types: subscriber joins a list, opens an email, clicks a specific link, a date-based field matches (like birthdays or anniversaries), a custom field changes, or an external event fires via the API. You can combine triggers with time delays and conditional splits.
No. Since AcelleMail is self-hosted, there are no platform-imposed sending limits. Your throughput depends on your server capacity and your sending service (Amazon SES, SendGrid, etc.). Most users send hundreds of thousands of automated emails per month at minimal cost.
Yes. For SaaS applications and web apps, you can trigger abandoned cart or abandoned signup automations using AcelleMail's API. When a user starts a process but doesn't complete it, your app calls the AcelleMail API to enroll them in a recovery automation sequence.
Self-hosted automation gives you full control over your data, no per-subscriber pricing, no sending limits, and complete customization. You own your subscriber data, can modify the source code, and pay only for server hosting and sending service fees — typically 10-20x cheaper than cloud platforms at scale.
Start with proven automation templates
Launch faster with pre-built automation workflows designed to engage subscribers from day one.
Welcome Series
Greet new subscribers with a multi-step onboarding sequence that introduces your brand, delivers lead magnets, and drives first conversions.
Use template →Abandoned Cart / Signup
For SaaS and web apps: recover users who started a trial, signup, or checkout but didn't finish. Trigger via API when the event fires in your app.
Use template →Re-Engagement
Win back inactive subscribers with targeted campaigns that reignite interest through special offers, surveys, and compelling content.
Use template →Birthday / Anniversary
Celebrate subscribers on their special days with automated date-field triggers that send personalized greetings, discounts, and rewards.
Use template →Drip Campaign
Deliver a timed sequence of educational or promotional emails over days or weeks. Perfect for onboarding, courses, and lead nurturing.
Use template →Recurring Schedule
Set up automations that run on a recurring schedule — weekly digests, monthly newsletters, or periodic check-ins sent automatically.
Use template →
Powerful automation building blocks
Combine triggers, delays, conditions, and actions to build email journeys as simple or complex as you need. Everything runs on your server — no external dependencies.
- Event triggers: open, click, subscribe, custom field
- Time-based delays: minutes, hours, days, weeks
- Conditional splits: segment by field, tag, or engagement
- Recurring schedules: daily, weekly, monthly sends
Optimize every step with A/B testing
Don't just set it and forget it — improve it. Test subject lines, send times, and content variations within your automation workflows. AcelleMail's built-in A/B testing lets you experiment so every automated message performs at its peak.
Learn about A/B testing →
Self-hosted advantages that add up
See why thousands of businesses choose to run their own email automation platform.
pay only for hosting and sending — not per contact
for welcome emails — your best first impression
subscriber data stays on your server, under your control
compared to hosted email platforms with per-email pricing
Built for every use case
Whether you run a SaaS product, an agency, or a content business — AcelleMail automation adapts to your workflow.
SaaS Onboarding
Automate user onboarding sequences triggered by signup, trial start, or feature usage. Guide new users through your product with perfectly timed educational emails.
Trial-to-Paid Conversion
Set up automated sequences that nudge trial users toward paid plans. Trigger emails based on usage milestones, approaching expiry dates, and engagement signals.
Win-Back Campaigns
Automatically identify inactive subscribers and re-engage them with targeted offers, content updates, and personalized messages that bring them back.
Content & Newsletter
Automate recurring newsletters, content digests, and RSS-to-email campaigns. Deliver fresh content to your audience on a schedule without manual work.
Build custom automations with our API
Go beyond pre-built workflows with AcelleMail's RESTful API. Trigger automations from your app, sync subscriber data programmatically, and build custom integrations with any system. Whether you're connecting a Laravel app, a WordPress site, or a custom SaaS product — the API gives you full control.
View API docs